Resume
I draw inspiration from everything around me and genuinely take pride in putting in the hard work to bring ideas to life. With a wealth of experience in art direction, graphic design, and photography, along with a solid background in coding, I really shine at connecting design and development. I love collaborating with teammates, leaders, and stakeholders to create innovative solutions that not only push boundaries but also exceed expectations. I’m excited to find a position that allows me to channel my passion and expertise, discover a new place to call home, and continue my growth by delivering impactful, fresh, and results-driven work. The ever-evolving nature of our industry keeps me inspired, and I can’t wait to make a meaningful impact with a new company!
PETSMART (HOME OFFICE)
ART DIRECTOR & SR. GRAPHIC DESIGNER // 2022 –2024 // PHOENIX, AZ
In-house creative lead at a major corporation, with a focus on brand consistency and multi-channel design:
Led the design and development of national brand campaigns across 2,000+ retail stores and digital platforms, ensuring cohesive brand identity and alignment with strategic goals.
Collaborated with cross-functional teams, including copywriters, art directors, and marketers, to create compelling visual designs for a wide range of formats, including print, digital, and in-store signage.
Maintained and evolved brand guidelines, scaling them across new categories and products to ensure brand consistency across all channels.
Directed post-production efforts for lifestyle photoshoots, ensuring high-quality visual assets were used across email campaigns, social media, and paid media.
STOKE INTERACTIVE
CREATIVE DIRECTOR // 2008–2021 // PHOENIX, AZ
Founder and creative lead of a boutique agency focused on branding, design, and development:
Built and led a successful creative agency, managing branding, design, and marketing efforts for a diverse client base, including local businesses and national brands.
Developed comprehensive visual identities for clients, from logos to full-scale branding packages across digital and physical platforms.
Managed a multidisciplinary team of 10, overseeing design projects from concept to completion, ensuring delivery within tight deadlines and budget constraints.
Clients spanned various industries, including retail, travel, education, nonprofit, food, and entertainment.
PEREIRA & O’DELL
CREATIVE TECHNOLOGIST // 2011–2013 // SAN FRANCISCO, CA
Key creative link between design, technology, and strategy teams in a boutique agency setting:
Helped others understand and utilize the latest technologies and trends.
Collaborated closely with various departments to execute advertising campaigns (TV, digital, print, OOH), pitches, and proof of concept demos.
Notable clients include Skype, Corona, LEGO, Yahoo!, and The Cheesecake Factory.
GOODBY, SILVERSTEIN & PARTNERS
INTERACTIVE DEVELOPER // 2008–2011 // SAN FRANCISCO, CA
Digital development expert, bringing creative concepts to life through tech innovation:
Managed digital development for clients including Chevy, NBA, YouTube, Frito Lay, Got Milk?, HP, Hyundai, Nintendo, Foster Farms, Dennys, Adobe, Haagen-Daz, and Sprint.
Responsibilities included digital development of websites, web banners, page takeovers, email blast templates, pitch concept demos, and internal intranet management.
Utilized technology through HTML5/CSS, design principals, Flash, Motion Graphics, and eCommerce.
BILL GRAHAM PRESENTS LIVE NATION
GRAPHIC ARTIST // 2006–MARCH // SAN FRANCISCO, CA
Utilized digital graphic design knowledge and skills to create and produce promotional materials for live entertainment venues on a variety of mediums:
Developed extraordinary attention to detail in a variety of traditional print and digital marketing platforms including web banners, flyers, billboards, posters, bus ads, magazines/newspapers, and more.
Honed skills in Photoshop and Illustrator to produce modern and beautiful promotional material for concerns throughout the entire San Francisco Bay Area.
Worked closely with the Director of Marketing to develop digital and tangible assets appropriate for each concert or event.
EDUCATION
Academy of Art University
Bachelor of Fine Arts; San Francisco, CA
Best in Show, Spring Show 1st Place, Alumni Services award
ADDITIONAL ROLES
Union Park PTSA, Board Member
VP of Marketing
2019-Present
Moyo Peanut Butter, Board Member
Director of Marketing
2007-2015
TOOLS & TECHNOLOGIES
Adobe Creative Suite (InDesign, Photoshop, Illustrator); Figma (UI/UX Design); Brand Identity Development; Print Design & Production; Typography, Composition, Color Theory; Creative Direction & Art Direction; Team Collaboration & Leadership; HTML/CSS (Technical Design Integration)
SKILLS
Photography
Videography
Graphic Design
Branding
Story Telling
Conceptualizing
Digital Advertising
Budget Planning
Front-End Development
HTML/CSS
Website Management
eCommerce
Social Media
Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign, XD, AfterEffects)
Figma
Microsoft Office
WordPress
AI tools
CONTACT
Phoenix, Arizona
415.830.0905
Lbeckman914@gmail.com