Art Direction examples in photography include conceptualization, shot list creation, set design, location scouting, casting (human and pet), wardrobe, HMU, prop direction, and post-production.

Sample results from campaigns I was involved in:

• Halloween 2023 sales were up $23M over the previous year (a record year for sales) and 15% above plan.

• Anything For Cats Month saw the biggest impressions ever for a campaign, resulting in earnings of $5 million over the initial plan.

Summary of responsibilities:

• Planning and executing photoshoots, including vision, shot list creation, set design, location scouting, casting, wardrobe, and prop direction.

• Leading pre-production calls with PetSmart employees and vendors to ensure a cohesive plan for photoshoots.

• Art directing and overseeing photoshoots, ensuring adherence to shot lists and organizing product skus.

• Selecting and submitting photos for retouching, for use in various mediums including online, print, and in-store signage.

• Developing and presenting concept presentations to cross-departmental teams.

• Designing campaign lockups, icons, patterns, and illustrations, as well as unique branding for special projects.

• Coordinating product gathering and preparation for photoshoots, collaborating with internal departments to ensure availability.

• Assisting the digital department with email design as needed.